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Company:
Columbia/TriStar. 10,000
MEMBERS CLICK ON TO DVD USER GROUP WEBSITE Today,
the 10,000th web surfer joined Australia's leading definitive DVD
website www.dvdusergroup.com.au.
The
website is a collaboration of all key industry hardware and software
players and was launched only last September by Michele Garra,
Managing Director of Columbia TriStar Home Video. Ms
Garra said that the overwhelming response to the site reinforces
that we have successfully quenched the market’s thirst for
reliable, expert and up to the minute information on DVD. The
tremendous success of the new website reflects the DVD explosion
which has overtaken the home entertainment market in this country.
In 1999, player penetration reached 100,000 homes, 1,000,000
software units were shipped and over 720 titles are now available in
the market. No other
home entertainment technology including Colour TV, VCRs or CDs
enjoyed this same pace of growth commented Ms Garra. Now,
just four months after going on-line, 10,000 people have joined this
unprecedented website which was established as an industry
initiative to cater for existing DVD enthusiasts and to introduce
the format to new users. The
DVDUsergroup is achieving up to 4,500 user sessions per week and
averaging over 40,000 page views per week indicating members are
keen to stay abreast of the new titles releases and industry news.
The DVDUsergroup website is the top Australian DVD website
based on www.top100.com.au
statistics. Currently,
unique features of the DVDUsergroup website include regular
Newsflashes on the latest DVD hardware/software, the latest DVD
movie releases and hardware information, direct hotlinks to review
sites and online retailers, and a Where to Buy Section with an
inbuilt power search engine by Suburb, Retailer or Postcode. Existing
DVDUsergroup members benefit from the inside knowledge disclosed in
chat sessions with industry experts on topics such as Authoring DVDs.
Exclusive competitions have also been a popular hit with
members enabling them to win hardware and exciting new DVD discs.
For example, the popular Terminator
2 competition requested entrants devise a hypothetical
synopsis for Terminator 3. Competition entries for the much sought after The
Mummy DVD, which commenced last week, are now being emailed in. There
is no doubt that the number of members will rapidly multiply in the
year 2000. To match the
sites growing popularity, some great new innovations will be added
over the next twelve months. A
glossary of DVD terms, trailers and details on the best special
features of upcoming movies and, an upgraded hardware section which
will include Home theatre equipment are just some of the features
DVDUsergroup members will be able to enjoy. Personally, I can’t wait.
Staying informed in a burgeoning technology like DVD can be
difficult, we aim to make it easy, relevant and fun Michele Garra
said. To discover the wonders of DVD and find out why 10,000 people joined up for more, visit www.dvdusergroup.com.au |