Company: Columbia/TriStar.
Date: July 2000.
Subject: Jaws DVD Website Online.

JAWS ATTACKS THE NET

www.jawsondvd.com

To celebrate the simultaneous worldwide release of Jaws 25th Anniversary Collector’s Edition on DVD, Columbia TriStar Home Video Australia have launched a great new website, www.jawsondvd.com.  The locally produced website will be totally devoted to the DVD release of the blockbuster hit which has been terrifying viewers around the globe for 25 years.

www.jawsondvd.com will supply you with all you’ve ever wanted to know about Jaws from actors to awards.  A feature of the site will be the ‘About Spielberg’ section commemorating his first DVD release.  Get all the facts and information about Spielberg right here on the Australian Jaws website, along with information about Jaws actors Richard Dreyfuss, Roy Scheider, Robert Shaw and author Peter Benchley.

Giving Jaws enthusiasts a taste of the action, a line up of the extra features such as interviews and rare and historical footage that will be included on the Jaws 25th Anniversary Collector’s Edition DVD, is listed on www.jawsondvd.com.  Other fun sections on the website are the ‘Trivia Quiz’ testing how well you know man’s greatest predator; ‘About Sharks’ featuring shark facts, where to see sharks and shark links; and ‘Shark Tank’ where you can post messages or questions or even write your own review of Jaws.

Visitors to www.jawsondvd.com will be able to view video footage of the original Jaws trailer on the site, they will also have access to a bonus Jaws screensaver through the DVDUsergroup website.  Links to and from the DVDUsergroup website will be available on www.jawsondvd.com, to keep you up to date with the fast moving world of DVD.  Also, by visiting www.jawsondvd.com you will have access to full details of how to win a “Dive with the Sharks”.

In line with Columbia TriStar Home Video’s position as the leader in DVD, Jaws is the first fully integrated marketing campaign incorporating the title specific website, multi-media advertising, in-store activity and on-pack promotion.  In the future, Columbia TriStar Home Video plan to significantly elevate their marketing program behind major DVD releases and the DVD format.